RAW was founded by Sam Ely in 2015 and was the actualisation of many years of hard work, education and perseverance. In a sea of discounted gym memberships and quick ‘fixes’ RAW offered an alternative for those seeking a different fitness experience… something more educated, individual and sustainable in an industry obsessed with ‘bikini transformations’ and short-term goals. At the heart of RAW is a desire to help individuals (realise and) attain health and fitness goals that align with their own set of priorities and morals. We want people to love their body, enjoy their lifestyle and appreciate their health in the long term. Using the latest scientific research, industry developments and our own experiences we work alongside our members, as equals, to provide the very best training and coaching possible.

Three years later these are still values at the core of RAW’s services.

Our Coxford Abbey premises offers a studio containing free weights and a large open space for aerobic training which is where we conduct the bulk of our sessions alongside a cardio room boasting a rower, treadmill and stationary bike.

Get In Touch

01485 528892


Find Us

Unit 7 Coxford Abbey Farm
East Rudham
King's Lynn
PE31 6TB