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Articles on Goals & Mindset


A Message For The Self Critic

Have you ever felt out of place in a gym? Or had a day where none of your efforts seem to cut it? Have you ever eaten the cookie and then felt a wave of guilt wash over you? Have you ever felt your mind spiraling into the abyss whilst that pesky inner critic dances […]


Do You Love Yourself Enough

That title might seem a bit strange coming from me; I mean, what does it have to do with exercise? I’m the guy who tells you what exercise to do, not how to feel and all that other mushy stuff – right? Well that’s not true! Most of my work is very deeply woven into […]


Pessimistic Optimism and The Truth You Probably Don’t Want To Hear

When I write these blogs, I try to crack into your heads and find some hidden questions you have about health, fitness, exercise, nutrition, etc. (It’s a lot easier if you just tell me what you want to know) For some reason, there are only a select few topics that people feel confident asking fitness […]


Why Do We Offer Free Goal Analysis?

Why do we give every current & prospective member a monthly goal analysis that is so thorough and in-depth? And why give it for FREE? Motivation məʊtɪˈveɪʃ(ə)n/ noun a reason or reasons for acting or behaving in a particular way. It seems too common to hear someone say ‘the reason I haven’t achieved my goal […]



Your Own, Personal Fat Loss Walkthrough

I have been thinking a lot this week regarding what to write about next and, after I had such a good response to my talk on Fat Loss & Definition on the weekend, I decided to write you up a similar thing to help guide you through the process of Fat Loss – Your Own, […]


Designing Goals That You’ll Stick To

If you’ve ever tried to improve your fitness in one way or another (whether it be strength, +size, -size, lean, weight loss or performance), you’ll know just how hard it is to stick to something after what some would call ‘the honeymoon stage’ runs out. It happens to everyone in case you were wondering. The […]


Sam’s Fitness Bucketlist

As you progress your fitness, it’s important to keep the fire burning and keep pushing yourself towards a goal. I personally did so with what I called ‘my fitness bucketlist’. In this blog I’ll be delving into the makings of my bucketlist and how you can create one that is relevant to you. First of […]

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